According to statistics provided by ID Africa, a Pan-African PR and communications advice firm, and Plaqad, a marketing and technology platform, the Live Finale Show created the most online conversations over the 72-day season.
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BBNaija Season 7 Housemates, Phyna takes the lead With ‘4M Internet Mentions, Sheggz And Others Follow.
BBNaija Housemates Phyna, Sheggz, Byrann, Groovy, and Bella were the housemates with the most engagements online.
Although Sheggz and Groovy did not make it to the finals, debates about their relationships and performances garnered them.
Enough internet attention to gain slots on the season’s top five most talked about housemates list.
The Level Up housemates understood the task of delivering quality material loaded with friendships, drama, quarrels, gossip, reconciliations, disappointments, and wins until the last day of the show.
According to the statistics acquired, over 6 million BBNaija fans and watchers submitted over 22 million posts regarding the program.
This resulted in around 48 billion digital impressions. In comparison to the Shine Ya Eye season in 2021.
1.3 million more fans joined the BBNaija online discourse, resulting in 7 million more online postings about the program.
Not only did Phyna win the 100 million Naira prize as the Level Up season champion.
But she also became the most talked about BBNaija housemate from the show’s debut on July 23, 2022, till the grand finale on October 2, 2022.
With almost four million internet mentions, she topped the charts 37 times this season.
It is also worth noting that Phyna is now the second girl to win BBNaija since the show’s inception in 2006.
Bryann, the musician and music aficionado, grabbed the third slot among the top five most talked about BBNaija housemates this season.
Replacing the first runner-up. Bella, the second runner-up, won the fifth spot on the ranking with over 2 million internet mentions.
The Big Brother Naija Season 7 housemates have really proven to their fans and supporters that they have indeed level up in all form.
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